AXE (or Lynx in UK, Ireland and Australia), is a world famous grooming brand from Unilever. The product line includes deodorants, body sprays, shower gels and a wide range of seductive fragrances. Their marketing campaign is always exaggerating “boys get girls” or opposite sex attraction especially the AXE Effect campaign. It is very eye catchy, naughty, seductive and tonnes of sense of humor!
After applying Axe product on a men’s body, the seductive smell will immediately attracts a crowd of women flying towards you, this is the concept of the AXE Effect campaign. According to AXE, AXE Effect is the internationally recognized named for the increased attention AXE-wearing males receive from eager, and attractive, female pursuers. The concept is simple yet effective because it hits the male’s desire of wanted to be attractive to girls. Below are the showcases of some funny, well executed AXE Effect ads. Imagination is needed.
