Packaging is one of the most common example of graphic design in the world. Apart from displaying the important information, the packaging has become an important sales tool. With the use of illustration, color, typography and even various packaging materials, designers can create an attractive image and build a brand identity that is eye-catchy and impactful, yet preserve the contents.
A beautiful and attractive packaging or corporate sign can boost the selling and stands out from the rack of competitors. For example the IZZE beverage packaging shown above, their sales grew 450% per year over the first two years without any TV commercials, print and web advertising. It must be its unique & simplicity of graphic approach together with clear and refreshing typeface that attracts people to buy it.
I still remember when I was in Form 5, the tuition center I attend sells cold drinks. I saw one drink bottle the packaging is very nice. The drink is called Clearly Canadian. I never heard of it, but I purchased the orange flavor. Because the packaging is nice, I keep the bottle after finish drinking it. Now it’s still sitting at my house. Good design becomes collectible item.
Because I’m a Multimedia Designer, I less touching on packaging designs, but I like to observe beautiful designs. Here I listed out some sites which has very nice and creative packaging designs too see, either modern or old school approach.
The main source of packaging design inspiration. According to the webmaster Andrew Gibbs, he started theDieLine because as a packaging designer, he needs resources for research and inspiration. But he found none, so he set this site up dedicated to creative packaging design.
“Product packaging not only secures and protects a product, it is the direct link between the brand and the consumer. It is what determines if a product will be a success or failure. Packaging plays a pivotal role in influencing a consumer’s perception of the brand and product.”
Powerful Packaging Design – The Cool Hunter
A cool collection on creative packaging design. Be sure to check out more goodies by clicking the “Packaging” tag below.
You can find a variety of creative packaging designs in here, from CD packs to metal packaging. A very creative company who aim to be market leaders in the field of creative packaging.
Need more CD packaging design inspiration, then you cannot afford to miss this site. Hard Format is a little place to celebrate the brilliant of music-related design including CD, cassettes and records.
Off The Shelf
A collection of nice and memorable packaging designs that can be found in Japan.
Louise Fili Ltd is a design firm that specialize in packaging design especially food packaging and others.
Rbird research on packaging design patterns
A useful research and resources about package design practices within specific product categories. Just download the PDF documents for reading to get a better understanding on packaging designs in one field.
Vintage Packaging collection on Flickr
Flickr again. This is a collection of old style packaging design. A good reference and knowledge on how the packaging design was executed back in the days.
A collection of vintage dime store packaging.
There is it, a total of 9 great sites to inspire you on nice and creative packaging design. If you find it useful, just bookmark the sites shown above or Del.icio.us this post. If you have good packaging reference site just suggest the URL below, then I will put it up. 😀