Destroy the Web 2.0 look

Destroy the Web 2.0 look

Until now, I’m still embracing the beauty of web 2.0 design: The glossy effect, the badges etc.. But the presentation of “Destroy the Web 2.0 Look” by Elliot Jay Stock has changed my perception and makes me understand even more about what is the real Web 2.0. Elliot presented this topic in FoWD event in New York and for people like me who couldn’t attend the event, there is a slideshow which I embeded below and PDF document for download.

He emphasize that “Web 2.0” is not a design aesthetic, and to encourage people to break with overused of the current web design trends. In the presentation there said that the characteristics of Web 2.0 that coined by Mr. Tim O’Reilly does not touch anything about design at all! So, don’t blindly use the style but use it with rational, and come out with own concept and design. Don’t follow the cliche and pursue something new!

Actually there is some great and original designers had breaking out from the trends and come out with something really interesting. Author of snap2objects was agreed with what Mr. Elliot Jay Stocks point of view and written out an interesting article on “How to Destroy the Web 2.0 Look“. He listed out several well designed sites that is opposing the current web design trends.

The website screenshot shown below are one of the examples that mentioned in the post. I can see that most of the designs are using heavy textures, grungy feels and not over contrasts color combinations. Basically most of the examples are not the cliche Web 2.0 feel. Well, this does not mean that the Web 2.0 style is evil and should fully avoid it, but use it with rational like I mentioned above.

Destroy the Web 2.0 look

Further reading

I found another two links that talks about the current and future predictable web design trends, they are:

Design Ć  la Web – What’s Hot. What’s Not. ~A design forecast for 2008~

Design: Web Design-isms: 7 Surefire Styles that Work

The articles above although not related to the topic here, but somehow it touched some web design styles that is similar to above, so feel free to read it and be inspired.

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  • Apple

    Good points here.
    But I still relate sleek looking sites to Web 2.0..

  • Aaron

    This is a great slideshow. I dont know if I agree with everything. But overall it was entertaining.

  • jayhan

    Yeah, it was a thoughtful and great slideshow. He has his points and not necessary to fully agreed on what he said, just extract those parts that you agree with šŸ˜‰

  • Tim R

    I’m late to the party as usual but I have to agree with a lot of what’s being said here. But I do think web 2 IS a design trend, if not explicitly then implicitly. Web design has always been a mixture of trickle-down (the really good designers get copied by the pretty good designers and the pretty good designers get copied by the less good designers), and competence (if you don’t know how to use Photoshop, or understand CSS there will will be a big difference between what the design looks like in your head and what it looks like on screen).

    Well executed design is well executed design.. as a smart man once said – quality is pre-intellectual.. if it looks good – it looks good as soon as you see it – you don’t have to consider the philosophy behind the design to know you like it.

    Tim R

  • jayhan

    yeah, nowadays is hard to find original works, copy styles has been happening along the way. Maybe because in this era, inspiring works can be found everywhere and easily and ppl tend to follow the trend. I do follow the trend but in the middle trying to come out something new. I’m not a forefront web 2.0 user, but sometimes, those “web 2.0” design can be really boring and pissing me off hahaha. šŸ˜‰

  • Television Spy

    The top designers in not following the web 2.0 look are themselves conforming – they take on an anti-web 2.0 look which seems to on most of the pages consist of a grungy look, coupled with header text instead of a logo. Notice how the navigation is almost always still on the right.

  • jayhan

    yeah, I like those grungy websites

  • Tomas

    You rocks girl!

  • phil

    no new ideas but a good reminder.