
Packaging is one of the most common example of graphic design in the world. Apart from displaying the important information, the packaging has become an important sales tool. With the use of illustration, color, typography and even various packaging materials, designers can create an attractive image and build a brand identity that is eye-catchy and impactful, yet preserve the contents.
A beautiful and attractive packaging or corporate sign can boost the selling and stands out from the rack of competitors. For example the IZZE beverage packaging shown above, their sales grew 450% per year over the first two years without any TV commercials, print and web advertising. It must be its unique & simplicity of graphic approach together with clear and refreshing typeface that attracts people to buy it.









